Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the forthcoming The New Rules of Sales & Service (Fall, 2014). He co-authored Marketing the Moon (March, 2014) and Marketing Lessons from The Grateful Dead edition, has been translated into 26 languages.
GENERATE ATTENTION NOW
David Meerman Scott is a leader at showing businesspeople how to tap the tremendous opportunities of today’s communications revolution to stand out, get noticed, spread ideas, win hearts and minds, drive sales and grow business. His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace.
NEARLY 1 MILLION BOOKS SOLD
Scott’s ten books include The New Rules of Marketing & PR (now in its 4th edition and translated into 26 languages), Real-Time Marketing & PR (a Wall Street Journal bestseller), Newsjacking, World Wide Rave, and The New Rules of Sales & Service (Fall, 2014). Among those he’s co-authored: Marketing the Moon (March, 2014) and Marketing Lessons from The Grateful Dead.
Gone are the days of communicating with the marketplace to suit your timetable. It’s an always-on, Web-driven, Real-Time world now – where it’s possible to generate attention for your product, service or idea in minutes – not months. It’s speed and agility — not the biggest media budget – that wins! YouTube, LinkedIn, Twitter, Facebook, blogs, Newsjacking — social media are the tools of the trade – but Real-Time is the mindset that drives success.
Appearances in more than 40 countries and all seven continents; Scott’s ideas have captured the attention of organizations all over the world looking for more effective ways to communicate about their products, services and ideas. His high energy presentations – using bold images, video, fresh ideas and success stories to energize audiences – inspire people to set old ideas and fear aside and use these new tools to achieve real, measurable, no-cost results.
PUTTING REAL-TIME STRATEGIES TO WORK
Scott’s background includes executive positions as marketing VP for two publicly-traded U.S. media and information firms. He has an instinctive global view, having worked nine years based in Tokyo and Hong Kong. Currently he is an advisor to a half-dozen emerging companies, providing strategic advice that delivers faster growth.
THE NEW RULES OF MARKETING & PR
Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset. With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.
GROW YOUR BUSINESS NOW!
Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.
AGILE SELLING IN A REAL-TIME WORLD
The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.
THE REAL-TIME MEDIA FULL–DAY MASTERCLASS
David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership.
Learn why marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.
“David knocked our partners’ socks off at the Microsoft Worldwide Partner Conference 2013. Out of 231 sessions presented this year at WPC, David again makes it into the coveted ‘Top Ten’ in Presenter Effectiveness. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author.”
–Megan Casey, Microsoft WPC Business Leadership, Sales and Marketing Track Manager
“The highest rated presenter at our Fortune Small Business magazine “Sales and Marketing Summit” – in front of hundreds of our nation’s top mid-market CEOs and executives – David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies.”
–Verne Harnish, CEO, Gazelles Inc., Fortune Conference Group
“David Meerman Scott was a keynoter for the 17th Annual Healthcare Internet Conference, a gathering of approximately 650 hospital and health system Web leaders. His keynote was a superb way to launch the 2nd morning of the annual conference with a nice blend of information, humor and energy. The session created a buzz of discussions, tweets and questions that carried through the meeting. He was on point and revved up the audience. Some comments from our attendees included: ‘Fantastic and thought provoking,’ ‘Wow, really blown away!’ and ‘Great presentation.’ From an administrative perspective, Scott was easy to work with, accommodating, met every deadline easily and was totally organized. I would highly recommend him if your audience needs to better understand how to be ready for a real time marketing world.”
–Kathy Divis, President, Greystone.Net
“David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media.”
–William R. Wagner, EVP & COO,Vocus
“PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change.”
–Bruce Morgan, Chairman, PwC Australia
“We’ve worked with David for over four years now. He has presented to hundreds of members of the Entrepreneurs’ Organization, who consistently comment that what he teaches has forever changed their businesses. David presents new ways of thinking about real-time marketing and brings simplicity to a sometimes complicated subject. His unique yet contemporary perspective has provided tremendous value to EOers all over the world. His unwavering engagement with the EO audience will take him to Buenos Aires, Argentina in November. We look forward to seeing him there and many other countries around the world for years to come!”
–Leslie H. Baum, Senior Director of Global Learning, Entrepreneurs’ Organization
“David Meerman Scott delivered on what he promised. His presentation to our group of entrepreneurs and business development professionals at the Engage: Succeeding in Marketing and Sales Conference hosted by Enterprise Saint John provided an easy-to-understand roadmap of how CEOs and marketing professionals can use Web 2.0 to find business in new markets. The attendees of the conference remained engaged throughout his talk and I have already received many requests for him to return as a speaker. I highly recommend David.”
–Mark Taylor, CEO Delora Media and co-organizer, Engage: Succeeding in Marketing and Sales Conference
“David had our audience of 600 marketers enthralled! Marketers love to be entertained, educated, and laughed at. And David did all three at our annual conference, Eloqua Experience. He brings a keen eye, wry humor, and passion to his presentation that had everyone at the conference buzzing and tweeting. Thank you, David!”
–Brian Kardon, CMO, Eloqua
“David truly imparted practical, innovative and accessible information and technology to not only the Tourism Industry of Belize but to many other representative “marketers” in both private and public sector! The reviews we’ve received for this workshop series are by far the most revered and complemented. He rocked the charts for social media and SEO analytics for our little country of Belize that day and although he may have been baffled by our present use of our “Yellow Pages” I believe he was more enchanted by the natural beauty of the country and it’s cultural and environmental diversity. His “Real-Time” action plan and king of content attitude kept our audience on the edge of their seats. He has a winning formula! And a beliezable name.”
–Jim Scott, President, Belize Tourism Industry Association
“I was looking for a big name speaker to kickoff for our inaugural B2B social marketing event in India. We set a very high bar: expert in B2B marketing, well-known, credible, with the ability to draw a very savvy, global-minded executive crowd. David has always been one of my favorite business authors and has been an inspiration for me and my team in building our worldwide marketing capability so he was a natural choice for me. Working with David on the event exceeded my expectations. He is professional yet personable and warm and is an engaging speaker. Our audience (#b2bconnect) really connected with David and his examples on real-time marketing. Would definitely recommend David if you’re looking to do the same.”
– John Eng, Head of Marketing, Asia Pacific and Japan, LinkedIn
“David gave a keynote address to kick-off our seminal event – B2B Connect 2012 – in Mumbai, India. He was very well informed and delivered his speech with high energy and passion. The audience was thoroughly engaged and given that they were 250 odd CMOs for the biggest firms in India, it was not the easiest audience to impress. David’s knowledge of social media and how it can directly influence B2B Marketing was impressive to say the least, and we are delighted that we had him at this important event.”
–Hari Krishnan, Country Manager, LinkedIn India
“David Meerman Scott delivered a social media masterclass for 35 senior managers from different functions and businesses of ITC. We were fortunate to get time from him. His sessions were engrossing and captivating, rich in content, very contemporary, simple yet focusing on real- time solutions. His enormous experience backed by his lucid, crisp and engaging delivery style left a lasting impression. Some of our participants have expressed their desire to work with him in building market leadership for our newer businesses by leveraging Social Media Platform. We look forward to develop an enduring relationship with David.”
– Ashok Dutt, Vice President Learning & Development, ITC Limited, India
“David Meerman Scott delivered a social media marketing masterclass for more than 300 people at the 11th edition of Brand Conclave, the biggest brand management workshop in India. It was a wonderful experience to have him here in Kolkata. The feedback from the delegates has been overwhelmingly positive. I have been handling this event for the past 8 years and I can say that this year’s event was exceptional on all fronts.”
–Rajib Roy, Deputy Director, Confederation of Indian Industry
“David, your presentation during the HBR Poland conference on new trends of marketing was awesome. The number of paid attendees was the highest we’ve had at our conferences in two years. Your passion, enthusiasm, knowledge and practical background is what our CEOs immensely appreciated. You provided great examples, a B2B attitude and awareness and many practical cases, all presented in an attractive and direct way. You received the highest possible rating from attendees and great feedback such as ‘David – a real genius, great presenter and showman. Congratulations!’ We hope to have you as a guest you at the future conference very soon.”
–Magdalena Petryniak, Conference and Events Director, Harvard Business Review Poland
“After listening to an audio version of David’s book, The New Rules of Marketing & PR, multiple times, I invited him to our headquarters to keynote a two-day “summit” for 12 company presidents and 48 marketing and sales executives. My motive was to catapult our companies’ marketing efforts into the 21st century. It turned out to be one of the top five summits I’ve had in 25 years. It transformed the way our companies think about marketing and PR. Plus, we got a ROI from the event within 48 hours. Instead of regurgitating theories, David gave us action items we could implement immediately to impact our bottom line. Our attendees didn’t have time to check their Blackberry because he moved so fast from idea to idea. When David signed a copy of his book for me, he wrote, ‘Remember Rick, you are what you publish.’ In today’s world, that says it all.”
–Rick Jackson, Chairman & CEO, Jackson Healthcare
“David changed our company! I had David present to our senior management team to help us better understand social media and accelerate our adoption of it. Our company has always taken a very traditional marketing approach and we needed to modernize our thinking. David’s incredibly relevant examples, common sense approach, and real world experience helped our team understand the value that we can derive from social media. He delivered in such a way that every one of our executives was enthralled by the content and he made the concepts actionable by a set of social media neophytes. After one of the most engaging presentations I have ever experienced, our company has now completely embraced social media and is already gaining tremendous value in our brand awareness and sales pipeline. Not to mention that this is just a lot of fun for everyone! Thank you David!”
–Jim Baum, CEO, Netezza Corporation
“The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to ‘lose control of our message’ thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it’s possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force’s Professional Development Conference and since then, social media is catching on like wildfire. He’s been a tremendous asset to learn from and he’s willing to listen; his principles are sound and his advice is well received by leaders!”
–Captain David Faggard, Air Force Public Affairs, The United States Air Force
“When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us – David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we’re already getting behind this kind of thinking at Ford, David’s style and experience energized our employees and really got them thinking about marketing differently.”
–Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company
“We’ve had the pleasure of working with David Meerman Scott on several occasions, and he never fails to deliver compelling insights. At our most recent gathering – a group of PR professionals from enterprises large and small – David was challenging and thought-provoking, but with a familiar humor that drew the audience in from the start. Ironically, the most revealing feedback came from one unfortunate attendee who had to leave early for another engagement. ‘This is great stuff,’ he said. As he slipped out the door, the pained look on his face said it all.”
–Matt Toll, Marketing Director, Dow Jones Enterprise Media Group
“David shakes up a room, and makes people rethink their marketing approach. His talk was able to move a group of CMOs from skeptics to converts, and showed why even the most traditional company must embrace the new rules. He makes participants face their fear of change, and gives them ideas they can take home and use that day. One of our best events to date!”
–Kristi Hedges, Founder, Technology Marketing Alliance
“David spoke at the Association for Strategic Planning’s Fall kickoff event in Boston and delivered a first-rate presentation. His use of examples, videos, and humor brought the room to life and kept the audience engaged. His strategies and advice are actionable and insightful. Everyone gave him top marks.”
–Jennifer von Briesen, Boston President, Association for Strategic Planning
“David came and addressed our group and we couldn’t be more pleased with the results. Many of us had already read his book The New Rules of Marketing & PR, so we were looking for those next level nuggets to help us take our game to a new level. David came through with a riveting session that sparked creative thought throughout the room. He did a great job of keeping it interactive and keeping everyone in the room involved and intrigued. We have already begun implementing many of the ideas that came out of David’s session.”
–Josh Bernstein, Vice President, New York Islanders
“David delivers! As one of 12 keynoters, David kicked off our “UNlearn” conference and mesmerized 450 business marketers from 27 states, earning the #1 speaker rating in our post-conference survey from among 55 keynoters and panelists in all, no small feat when you consider the many top marketers and authors who graced our podium.”
–Gary Slack, BMA Chairman, Business Marketing Association