MIND YOUR BUSINESS
Don Anderson, a 2011 Global Speakers Summit Presenter, believes that Neuroscience in business is not just a wave of the future. It is the ocean itself. His passion for converting Neuroscience discovery to business relevance places him at the junction of industry and cutting edge hard science.
Don’s 20 year public speaking career has proven that nothing brings home a point like a well-told story. Examples from business, history, literature, and the arts are shared to find the most striking explanations for that electrified connection between Neuroscience and commerce.
It’s not that business psychology, customer surveys, or reality shows like “Undercover Boss” won’t still be around to guide us in our business careers. It’s just that sooner or later all will be referencing Neuroscience as well. Discoveries literally inside ourselves are adding that final element missing from a good deal of business communication – the gem of fascination.
In seminars, workshops, and keynote addresses in Europe, Canada, and all across the United States Don vividly builds the case for transforming hard science into soft skills. Creating an atmosphere of Internal Customer Service requires all the help the brain can give. Luckily the brain, through the use of fMRI scans and other tools, is in the mood to share.
Don is a member of the NeuroBusiness Group, the NeuroLeadership Insititute, and the Association for NeuroPsychoEconomics.