Greg Verdino

Business Futurist & Digital Transformation Expert

Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges.

Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.

Previously, he was executive vice president at social business firm Dachis Group, where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.

Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at more than 200 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa.

He lives on Long Island, New York with his wife, teen daughter, toddler son, and the world’s most disobedient cat.

Topics

Digital Revolutionaries

How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World

From the Internet of Things to the automation of everything. From artificial intelligence to augmented reality. From virtual experiences to 3D printed products. From big data in the cloud to the collaborative power of people in the crowd. Driven by wave after wave of exponential advances in technology, humans are racing toward a “hypernetworked now” that reimagines every aspect of how we live and work. Businesses that can’t transform at the same speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.

Welcome to the world of digital revolutionaries – the companies (and the leaders inside those companies) that are transforming themselves and entire industries. Over the course of more than two decades, digital futurist and business strategist Greg Verdino has not only studied change; he has helped some of the world’s most highly regarded organizations navigate it successfully. In this thought-provoking exploration of the technologies and trends that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus you’ll learn how you can do the same in order to beat your competition to the future and meet the customer of the future.

Marketing 2025

How the Next Wave of Technology Change Will Redefine What It Means to Build a Brand, Be a Marketer & Win Through Marketing Transformation

If you’re like most marketers, you’ve already gone all-in on digital. Your brand is more mobile, social, authentic and engaged. Your campaigns are search optimized, content-driven, informed by data and ultimately accountable. The transformation may have been challenging, is probably ongoing, and has certainly been rewarding as you’ve reimagined and rearchitected your marketing programs for the digital age – challenging age-old assumptions and forging a new path for your company and your career.

Now, it’s all about to change. Again.

How will you respond to — or better yet anticipate — the emerging challenges and opportunities presented by artificial intelligence, the ‘blurry’ world of augmented reality, a revolution in human-machine interfaces, practical applications for blockchain, a crisis of trust and the coming shift in control over who owns your customers’ data? What will your business and your brand look like just five years into the future?

Greg Verdino has made a career out of forecasting the future of marketing. He built one of the industry’s earliest digital agencies, pioneered online video before YouTube was founded and co-led the world’s first social media marketing firm. In 2007, he championed what would come to be called ‘content marketing’ and his 2010 book microMARKETING introduced the idea of micro-influencers. He was once booed off stage at a major agency’s leadership offsite for suggesting that Twitter would eventually matter for marketers.

In this provocative session for marketers or anyone interested in reinventing how their company connects with its customers, Greg returns to his marketing roots while casting light on the marketing industry’s future. Book him to explore how and why exponential technological change is ushering in the next wave of marketing disruption and share insights, ideas and examples to help you anticipate where the world is heading and how your brand can head there too.

Testimonials

“Greg presented the keynote address on Digital Transformation at the DHL Global Energy Conference. He was a pleasure to work with, and delivered a fantastic address pitched perfectly to the audience. In fact, our post-event survey showed 100% ‘very satisfied’, which wholly supports the way Greg tailored his content to suit our customer audience. Greg found just the right amount of energy and levity to bring to the event, and we were more than delighted with the result. I also want to mention that Greg was very easy to work with and made the whole experience so professional. He has a generous spirit and we appreciated his time and insights at our conference. Highly recommended.”

– Head of Energy Sector Marketing, DHL

“Greg Verdino is exactly what you look for in a speaker. Scary smart yet humble. Relaxed yet completely prepared. Authoritative yet funny and accessible. Greg knows everything there is to know about where business is headed, and did a fantastic job of delivering interesting, meaningful and – most importantly – actionable information to an already well-informed audience.”

– President, Brand ManageCamp

“There are lots of people who can talk about what’s ‘cool’ and what’s ‘new,’ but Greg goes beyond the hype and gives you the nitty-gritty on what it means to you and your business. He’s smart, funny (and fun), easy to work with, and (most importantly for those of us who plan events) he delivers on his promise.”

– Chief Content Officer, MarketingProfs

“What made Greg such a delight is that he’s a natural storyteller. Nobody wanted to stop listening and leave when we came to the end of the session. There’s nothing more wonderful that listening to someone who has something important to say and can say it in a way that engages and entertains.”

– NY Chapter President (former), American Marketing Association

“Thank you for the excellent presentation that you made earlier this week in Berlin. The feedback we are getting is fantastic… Your session has engaged the entire leadership team, encouraged thinking and enthused people to go away and implement (with focus)!”

– VP, Digital Strategy, Sanofi Pasteur MSD

“At the 2013 Ohio Library Council Convention & Expo, Greg served as the keynote speaker for the highest traffic day – effectively the Convention’s lynchpin. So many of our attendees tweeted great comments like ‘mind blown,’ ‘awesome,’ ‘our board needs to hear this,’ and ‘what an engaging keynote!’ We were thrilled to have a speaker of Greg’s caliber to be part of our Convention, and I recommend him highly.”

– Conference Committee Chairperson (former), Ohio Library Council

Greg Verdino

Business Futurist & Digital Transformation Expert

Topics

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