Elevating Your Keynote Experience from Credible to Incredible! Makes you think, Makes you laugh, Makes a Positive Change
Our world is changing and changing FAST. How are you keeping up? The pace of change can be overwhelming. Karen McCullough’s keynotes provide the tools organizations need to face change head on and thrive. Whether exploring generations in the workplace, promoting culture and inclusion, sharpening your personal brand, or boosting employee engagement Karen can help.
Before becoming a speaker, Karen McCullough worked for one of the world’s most famous fashion brands, Ralph Lauren. That is where she learned the power of a ” brand” and the importance each employee has in living the brand each day.She soon took what she learned and opened her own retail store, in Houston Texas. That one store grew into a 4-store chain. Yes, she learned well and was great in marketing and branding, and she understood the value in understanding and serving her customers.She created a culture which fostered excellence and engagement- and they had a lot of fun along the way.
In 2000 Karen took all she learned all those years in retail and began creating keynotes that delivered excellence and a WOW audience experience. Today she speaks to corporations, associations, and universities across the country delivering her message on Generations in the Workplace and Marketplace, Keeping Up with the Pace of Change, and Gaining the Competitive Edge through Personal Branding.
Some of her great clients include: Northwest Mutual, Sigma Solutions, VMware, Procter & Gamble, JPMorgan Chase, Symantec, McGraw-Hill, Shell Oil, ExxonMobil, Fluor, The World Bank, The US Department of Justice, Humana, HP, Oracle, United Way, American Heart Association, and MD Anderson.
Beyond the Brand-Putting People First
Engaged employees perform at high levels, create positive interactions with the customer, and are critical to the success of your organization. As companies find it increasingly difficult to compete on price and speed, the human-centric customer brand experience become the differentiator in the marketplace. Your employee experience directly connects to your customer’s experience and investing in engagement is key to delivering better brand experience.
After all, your brand is the core of your company, the heart of your business, the soul of your culture, and the foundation for employee engagement
Best Audience: employees, annual meeting, a celebration honoring employees and members
Harnessing the Generational Advantage – Book Available
If you are looking for an upbeat presentation on the Generations look no further. Karen McCullough’s Generational Advantage keynote takes a positive approach to generations in the workplace and in your organization.
Today, the workplace days of “one size fits all” and “treat everyone the same” are gone. The working environment has never been so diverse with four very different generations (Boomers, Gen X, Millennials, and Gen Z) all working together in the same organizations each with very different needs, outlooks and expectations. Karen helps leaders and teams understand the distinct generational differences and how to flex to meet each group and individual in a personal and supportive way building trust, motivation, while attracting, inspiring and retaining talent.
Best Audience: corporate, associations, sales, everyone who deals with people
A Guide to Gen Z
Millennials are becoming the power players in both the workplace and the marketplace. While Millennials are taking on more leadership and management roles, a new generation, Gen Z is emerging. Soon, Generation Z will have a major presence in the workplace, marketplace as well as in continuing and online education markets. You might think that because Gen Z comes right behind the “Me-Centric” Millennial they are very similar. They are, however, different from Millennials in many ways. The “We-Centric” Gen Z has different values, preferences, and perspectives, and they think Millennials are old!
Best Audience: corporate, associations, colleges/universities, sales, everyone who deals with people
Change Is Good,You Go First – Keeping Up with the Pace of Change
Today change is more complex, more frequent and for many, more overwhelming. We all need tools and rituals that will help us not just survive but thrive. In this keynote Karen empowers you with three critical steps that will help you lead and inspire change. She will debunk several myths around how to motivate change and share the missing link to growing a culture of engagement. You will receive the framework to help you and your team successfully embrace change.
Whether your natural instinct is to embrace change or to run from it, this program is for you! You will leave with tools that will help you develop a “growth mindset” accessing new ways of communication, new skills, and making a positive change.
Best Audience: corporate, associations, opening conference keynote – all audiences – women’s conference
Gaining the Competitive Edge – Your Remarkable Brand!
Like great people, great brands are multi-dimensional; they have a soul, personality and behaviors that differentiate them from others. To make a name for yourself, and stand out from the crowd, you must capitalize on your unique perspective, knowledge, and experiences. Personal branding is about making a commitment to defining yourself as a leader. Your personal brand should represent the value you consistently deliver to your organization, team, clients, industry, and your community.
You are meant to do extraordinary things in your career, and your life. It’s time to discover the secrets that set you apart
Best Audience: employee development, sales, customer-facing employees, business owners, entrepreneurs, direct sales, franchise
“We were hooked the minute we viewed Karen’s video library. We invited Karen to speak to nearly 200 Hawaii small business owners on the topic “Building the Customer-Employee Relationship”. Karen arrived on Maui and spent time getting to know the culture and businesses in our community prior to the conference. On an island, having engaged employees is critical to a small business’s success, and Karen showed us how employees who are performing at high levels and creating emotional engagements with the customer create an environment that allows a business to go far beyond the brand. Karen’s positive energy and enthusiasm had everyone in the room engaged during her keynote and workshop. Mahalo Karen for bringing such a WOW! experience to small businesses in Hawaii!”
– Event Coordinator Hawaii Small Business Conference, Maui Economic Development Board, Inc.
“From the start, our initial call six months prior to our event, Karen was phenomenal…easy to work with, friendly, open-minded and professional. Booking her and setting up the program as our keynote speaker was ‘low-maintenance’; which I truly appreciated since I was dealing with 30 other outside speakers. And she delivered…she opened it and WOWED our audience and provided a buzz that carried on throughout our 3-day event. A VP in our organization, with 25 years of experience here, labeled her ‘easily one of the top 3 keynote speakers we have ever have.’ Well done, Karen! I would hire her again in a heartbeat.” 5/4/17
– Director of Events; Education, National Notary Association
“Karen is smart and laugh out loud funny! She knows branding! Saying she was a pleasure to work with is an understatement. She took the time to get to know the Iowa Department of Transportation and crafted her message to reinforce the goals we had for our leadership conference. The conference theme was Momentum, so we worked with Karen to tailor her Beyond the Brand presentation to compliment the theme of the conference. Karen took that concept one step further and helped the group think beyond the company brand and understand their own “personal brand” and the effect it has on the work we do and the people we serve. Her 90 minute keynote had the audience engaged the entire time through humor and interacting with one another. What a refreshing way to end the conference.”
– Recruitment Coordinator / Iowa Department of Transportation, Iowa Department of Transportation
What a joy it was to have Karen McCullough speak at our Southeast Credit Union Conference & Exposition in Orlando! Not only is she a bundle of energy, she is a fiery Millennial Evangelist who truly inspires, challenges and provokes (in a good way!) change!
Booking and working with Karen was easy…she listened to my requests, vision and desires for our program and she totally delivered through 3 days….3 sessions! Attendees poured out of her sessions energized, with concrete take-a-ways; exactly what I had hoped for.
Not only does Karen bring branding, social media and futuristic ideas to each session….she lives it and it is evident the moment she steps foot onto the property!
Thank you Karen….you helped make our conference a huge success!
– Director of Events; Education, League of Southeastern Credit Unions & Affiliates
Karen was an amazing speaker and was very engaging. Her speaking style relates to every person in the audience, whether they are younger or older, female or male. She is not just funny, but she is informative, knowledgeable, and inspiring. When speaking, she captures the room and not only gets people excited to hear about what she needs to say, but encourages people to continue the conversation. We have had Karen as a guest speaker multiple times, and look forward to asking her to come back again soon!
– Speaker Events, KPMG KNOW Los Angeles and Orange County
“The customer comments have been pouring in. We held our bi-annual distributor’s meeting with customers representing more than 30 countries in attendance. Karen’s presentation on working in and selling to a multi-generational society was outstanding. Karen really took the time to do her homework and understand our 130 year old industry. She kept the energy level high and interactive. Within days after the event I had co-workers and customers tell me that they had already applied the information they took away from Karen’s presentation. They were able to relate generational differences to both their work and personal lives. Karen was gracious enough to share her PowerPoint presentation so that I could send it out to the many that requested a copy. Good communication is the key to success and Karen helped us understand how to best give and receive communication!”
– VP Sales Marketing, C. Cretors and Company
It was truly a pleasure to work with Karen as a general session keynote speaker for our conference. The time that she took getting to know our organization in advance and customizing her presentation was evidenced by the tremendous engagement in the room with our attendees. The audience response was immediate. Even our most hesitant stakeholders made a point of sharing their elation with me after the session. Most importantly, everyone in the session left the room with tangible takeaways. Thank you, Karen, for helping us to take our general session from credible, to INCREDIBLE!
– Director of Events, American Culinary Federation,Inc
The feedback and evaluations of your two sessions were overwhelmingly positive and yes, you rocked! You struck the perfect balance of high energy, humor and insightful, applicable content. Your detailed and thorough research was obvious but most importantly our attendees had a great time and left with tools they could use on a daily basis.
It is such a pleasure to work with someone who holds themselves to such high standards. Once I provide you with the basic information, I step back and am confident that you will deliver. We will certainly recommend your presentation to others and look forward to working with you again in the future. Again, many thanks.
– Speaker Coordinator, The National Assistance League 2016 Conference
“Karen McCullough did an outstanding job at our 2014 convention. Attendees ranged in age from 18 to 85, and they all took something away. Change is Good – You Go First! People took selfies, interacted with each other, which is not the norm for our people. Not a negative word about Karen’s keynote – I sent her name across the country to all of my counterparts in the credit union industry – Karen is a Home Run!”
– Manager of Special Events, New Jersey Credit Union League
Karen’s energy and enthusiasm is amazing! She always incorporates the audience from a personal stand point, doing much research even before arriving on site to give them the best experience possible. We always love having her at our events, and our attendees do too!
– Directore of Events, Collinson Media- Connect- Collaborate – Rejuvinate
“I’ve been working with Karen for over 15 years and she has spoken to my team 6 times. She always shakes things up (in a really good way). Her sessions with our managers have been educational, motivational and eye-opening. I can count on her to leave my leaders engaged and enthusiastic with a clear vision of what needs to be done. She has proven herself time and time again, always delivering the right messages at the right time. This past month I had her speak to my management team, as well as the entire company and the satellite teams. Her Change is Good presentation is serious business, but delivered with humor and energy. She always connects!”
– President, McKenzie, McKenzie Compressed Air Solutions, Inc.
Karen’s support at our conference is unmatched. She showed such genuine care for our effort and objectives that she attended the first day of our conference to become intimately familiar with our audience. She then delivered the most engaging
Keynote I have heard in a very long time. She captured the audience, made learning fun and assisted the HR Oil & Gas community to uncover solutions related to bridging the generations in today’s environment. We can’t wait to have her return!
– Director of Conferences, Stone Fort Group
“Karen was fantastic; a great fit for our audience! She was able to communicate the importance of understanding the different generations in the workplace in an engaging, informative, and fun way. I would highly recommend Karen for any company or association who is looking to bring instant relevance to attendees.”
– Education and Training Manager, Global Cold Chain Alliance May, 2013
Each January, the Texas Hotel & Lodging Association holds a week-long training event for hospitality personnel across the State of Texas, which we call the Annual Short Course.
Speakers for the Annual Short Course include hospitality figures of international reputation. For several years, we have had the good fortune of including Karen McCullough among our speakers. I note that she has participated in this program for years because it is only through attendee evaluations that a speaker is invited back to present at future events.
I can enthusiastically recommend that you use Karen for absolutely any training purpose. She is well-versed, experienced, interactive, and tremendously entertaining to an audience. In fact, Karen has consistently ranked at the top
of student evaluations each year that she has provided training to our group.
You cannot go wrong by giving her the opportunity to speak to your group.
– Director of Marketing & Membership, Texas Hotel & Lodging Association
“Karen not only provided important information but was very engaging and, most importantly,relateable! The Texas Executive Officers Council of the Texas Association of Builders consists of leaders who range in age from their mid-20s to almost 70 – like our membership – and each of these individuals came away from Karen’s presentation with new and relevant information and ideas to take back to their local association chapters. This was an entertaining and informational two hours! Thanks, Karen.”
– Director of Member Services, Texas Association of Builders
Karen provided our family business owners with the perfect mix of content and comedy during her lively presentation on generations in the workplace.
She was a joy to work with from start to finish. She is a true professional.
Our family business owners have been raving about Karen’s event for weeks. She truly hit the mark with her presentation about generations in the workplace.
– Director of the Kansas Family Business Forum W. Frank Barton School of Business, Director of the Kansas Family Business Forum W. Frank Barton School of Business
It is a pleasure to highly recommend Karen.
Karen McCullough brings energy, enthusiasm and insight to every gathering. Hearing Karen once is not enough – her presentations are varied, entertaining and informative! One indication of her positive impact comes from the takeaways shared days later by grateful attendees.
– Director – Business Development and Community Affairs, Comerica Bank
I have had the pleasure of experiencing Karen’s high energy presentations on several occasions and have recommended her to several groups. She takes messages we need to hear and delivers them in an entertaining and educational way so that the message sticks. And it is fun!
– Executive Vice President and CEO, Greater Houston Builders Association
Thank you, Karen, for a terrific presentation at Nationwide Marketing Group’s PrimeTime! University in Dallas. Even though your class was one of the last ones offered, it was well attended because the topic, Generations Today: New Rules, New Tools, was right on target. Yours was one of the highest rated courses among the nearly 30 offered to our members. Attendees loved your enthusiasm and your “change the angle” message.
– Director Member Services, Nationwide Marketing Group
Karen recently spoke at our Houston Tri Delta Mothers’ Club luncheon to moms and our college age daughters. She was fun, lively, entertaining and interactive, which our girls really enjoyed. She helped us understand the differences in the way each of our generations communicate. In an entertaining way she helped our daughters understand how to be more successful when speaking to others. This was so important because they will be graduating soon and getting jobs- this skill will be invaluable. As for the moms, it helped us understand why they don’t do things the way we do! Most of the audience were working women, but this talk applies to anyone who has to communicate in today’s world.
– Program Chair, Delta Delta Delta Mother’s Club Houston, Texas
“Karen did a fantastic job tying all of the generations into her presentation. She made the audience feel engaged and they had many questions throughout her presentation. She allowed the audience to speak and she was very open to learning and understanding what the audience had to say. An extremely well-spoken individual who did a great job presenting on how to sell to the different generations. I learned a great amount from her presentation. She was very professional and you could tell that she has a wealth of knowledge of the different generations and how to engage them.”
– Speaker Host, Unigroup
“Karen absolutely left our membership & guest wanting more! She knocked her Keynote on Bridging the Generational Gap out of the park. Two weeks after the event, I continue to hear from guests how much they enjoyed Karen’s presentation. She not only hit a cord with her message, but had the audience totally engaged and participating throughout the presentation
– CEO, The Nonprofit Council
As someone who manages all 4 generations (Boomers, Gen X, Millennials and Gen Z) it was critical to see how each of them bring something to the table and by embracing the differences rather than trying to make them see things from my point of view makes for a better organization. While the insight that she shared about the differences in generations was very helpful and insightful, what I felt was most compelling was how Karen wove her own story throughout her presentation. She is gives you not just research but the benefit of her personal experiences.
Karen is a wonderful blend of entertaining content and pertinent, actionable advice on dealing with differing generations in the workplace. I highly recommend her!
– Director of Dining Services, Auburn University
Karen provided a unique and powerful message of self-reflection and challenged us to influence the strengths of our inner female personalities and enhance our relationships with others. She emphasized that as females we can leverage our unique personalities to become stronger leaders!
– Talent Manager – Southwest Division, The Kroger Co.
Karen McCullough’s presentation, “Change is Good – YOU go first,” was a wonderful addition to the 2014 Illinois Governor’s Conference on Travel and Tourism. She was very well received by Conference attendees who were impressed by both her expertise and infectious enthusiasm. Karen was able to make a strong case for being at the forefront of change and how any organization can adjust their business models to ensure that change leads to measurable results. She brought such a positive energy and humor to her presentation, that she was very much a highlight of our Conference and we are proud to recommend her for future events.
– Director, Illinois Office of Tourism
“Everybody at Southwest is still talking about YOU! Thank you again for the marvelous job you did. You created such impact here. You helped reinforce the power of inclusion and mirrored our strong Culture that has People at its core. Thanks again for a job well done, Karen!”
– Senior Manager Diversity & Inclusion, Southwest Airlines
Karen McCullough was a true inspiration to the women and men at the Bay Area Go Red (American Heart Association For Women Luncheon. She left our audience inspired, empowered and motivated to go out into the world and be true to themselves. The Seven Women Project even continued to inspire women afterwards our committee put the book to good use and all read it together! Karen really kept the energy in our room going with her witty sense of humor and big smile. I would highly recommend her for any Go Red speaking engagement.
– Corporate Market Director, American Heart Association- Bay Area
“Karen’s presentation ‘Change is Good – You Go First’ was spot on with our members. She made our delegates feel more comfortable with change and embrace the opportunities that change presents to us each day. She was humorous and connected with our participants immediately when she came floor level and involved members of the audience. She even had one member literally ‘dancing in the aisle.’ Great speaker, great message, great results.”
– Director, Florida Parks and Recreation
Despite the current climate at our organization, we received extremely positive feedback regarding Karen’s presentation and had a great turnout for this event.
Our colleagues thoroughly enjoyed her presentation and sense of humor. Her style was exactly what we needed during this difficult time.
– Senior Purchasing Agent, Mercedes Benz
- VIDEO Karen McCullough Preview Reel 2018
- VIDEO Keeping Up with the Pace of Change
- VIDEO CPR Engagement
- VIDEO Thirty Somethings- What Generation are you?
- VIDEO Employee Branding
- VIDEO Career Advancement – What Millennials Want
- VIDEO What Millennials Need
- VIDEO Karen McCullough Sizzle Reel
- VIDEO Stand by Your Brand- Putting the WOW in Service
- TESTIMONIAL You were the perfect wrap-up for the conference!
- TESTIMONIAL I am a believer in the Karen McCullough brand!
- TESTIMONIAL Love Your Brand was right on target.
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- JACKET Generations Rock Cover 2 copy
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- DOC Karen’s Bio 2008