Sally Hogshead believes that “to become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.”
Few female keynote speakers deliver a research-based message combined with high-energy presentation style, to captivate large audiences. Sally’s schedule is filled with top-flight events including Million Dollar Round Table, GE, Intel, Cisco, Intuit, AAA, Qualcomm, International Association of Speakers’ Bureaus, and National Speakers Association.
Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.
Drawing upon this remarkable branding legacy, Sally developed the Fascination Advantage® Assessment – the first algorithm to measure personal brands.
After researching over 1-million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but How the World Sees You.
Sally’s audiences learn how to instantly persuade and captivate in a world with an ever-shortening attention span, using their own unique, competitive advantages.
Sally brings her research to life with mesmerizing storytelling, illustrating her points with examples from neurology to economics, to the chemistry of falling in love. With vivacious energy and passion, she teaches audiences how to captivate customers and close the sale.
During her revolutionary Keynote, you will discover in-depth analytics, team dynamics and hidden communication patterns all customized with your group’s unique data. Every participant receives a free Fascination Advantage® Express Assessment.
Sally frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA.
The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Sally Hogshead is a 2-time New York Times bestselling author, How the World Sees You – Discover Your Highest Value Through the Science of Fascination (2014) and Fascinate: How to Make Your Brand Impossible to Resist (2016). Fascinate: Your 7 Triggers to Persuasion and Captivation (2010) has been translated into 14 languages.
What High Performers Do Differently: How to Fascinate from First Impressions to Lasting Value
What separates certain professionals from the rest of the pack? Is it skill or knowledge? Expertise or seniority? Or is it simply charisma? Turns out, it’s none of the above. In her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High-performers communicate differently and the most valued professionals consciously decide to over-deliver in select ways. As a result, they become difficult to replace, because they emphasize their natural traits. They earn advocates in the workplace and customer base, and become irreplaceable. In the case of entrepreneurs, they remain in demand even after raising fees and prices. Just as the most successful brands differentiate themselves, so do the most successful people. According to the Carnegie Institute of Technology, 85% of financial success is due to your personality, ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge. Increased competition and decreased attention spans make it harder than ever to stand out and win. It’s not enough to be the best, if nobody knows you’re there. But when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you’re recognized for your accomplishments.
- Discover the top four traits of high-performing personal brands and pitfalls to avoid • Recognize the signs you are (or are not) perceived as a high performer
- Identify your top two unique personality advantages
- Describe, measure, and improve how you add value
- Understand the situations in which you’re most likely to over-deliver and outperform (and the areas in which you will not)
- Discover the words you need to authentically describe yourself in introductions, meetings, and other high-stakes situations
- Surround yourself with team members who boost your own performance
Sales, Entrepreneurs, Financial Services, Customer Service, Direct Sales
Impossible to Resist: Outshine the Competition & Earn Attention in a Distracted World
Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist once you unlock the formula. Sally’s extensive market research reveals just how much fascination drives emotions and behavior. For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product. Once you fascinate customers, they’ll become intensely focused on you ⎯ your products, your services, and your marketing. They’re more likely to believe, care about, and retell your message – as well as buy your products. Today, it’s not enough to just interest customers. You need to fascinate them, so that they’re intensely focused on your message.
When the MINI Cooper first launched in the United States, the poor car seemed doomed. It was ridiculously tiny, with bulging headlights and squat little body. It had very low awareness, outside of a few cult films from the UK. Yet this tiny unknown car from the UK would have to battle head-to-head against the re-launch of the VW Beetle, one of the most famous and beloved cars of all time. It didn’t help that VW had a seemingly infinite advertising budget behind its well-established brand, while MINI only had a few million to launch a virtually unknown product halfway around the globe.
How could MINI fascinate, and win, with a marketing budget as tiny as the car itself? The answer lies in the science of fascination. We need to understand why people become fascinated by certain brands but not others. Women will buy products targeted to men. However, men are unlikely to buy products targeted to women. As part of the MINI launch team, Sally helped turn this little insight into a big win. VW made a critical error in positioning the Beetle. By trying to sell to both men and women, the brand unintentionally became the car for middle-aged women (an unpromising demographic in the automotive category). MINI, on the other hand, only targeted men. As a result, both men and women identified with it. Today the MINI Cooper launch is cited as one of the most successful launches in marketing history.
We don’t always understand the choices we make — from the cars we drive, to the people we hire. Yet in fact, there’s a science behind it. Once you understand the deeply-rooted forces that drive your customer’s decision-making process, you can out-think the competition and stand out in a crowded commoditized market.
- Identify your brand’s number one advantage
- Capture immediate attention and attract raving fans
- Stand out in a crowded competitive market in less time and under budget
- Understand your customers’ 7 triggers to perceived value to stop competing on price
Marketers, Brand Managers, Agencies, Customer Experience Teams, Multi-Level Marketing Organizations
Your Fascinating Culture: Building Engaged Teams that Outperform
What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style. According to the Massachusetts Institute of Technology, “50% of the difference between low-performing and high-performing teams is the quality of communication.” In Sally’s decade of research, she found the best way to build a culture of involved and energized employees is to help them understand how they are seen at their best. Think of your team members. What is each person’s most valuable quality? How could they communicate most effectively? How can you and your co-workers bring out the best of everyone’s natural abilities?
The research shows engaged employees:
- Deliver a better customer experience
- Generate profits for the organization
- Have higher morale and are more motivated
- Are more loyal and committed to their company – Have less conflicts with co-workers
Each of us already has built-in differentiators. They don’t have to be brash and flamboyant. In fact, subtle personalities can often have the most distinguishing features. No matter what your natural approach, you must learn how it’s being perceived by others. Great teams are built on differences, rather than similarities. Differences create diversity and make a company stronger as a whole. Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his or her communication style. In her decade of research, Sally found that the best way to build a culture of involved and energized employees is to inspire them with a vibrant culture of optimism. Measure what people are already doing right, and they’ll do more of it. Sally measures communication advantages within teams to uncover gems of potential. When team members are fascinated by their work– in other words, when they are deeply engaged with their work, they feel differently and perform differently. They literally earn more, for themselves and their company.
- Identify the top two unique personality advantages and archetype for all team members * Measure the communication advantages within teams to raise performance
- Build a team of differences that make the company stronger as a whole
- Amplify what your team is already doing right and capitalize on your natural strengths
- Correctly identify the right person or team for important projects
Executive Leadership, VPs, Managers, Business Owners, Human Resources
Different is Better than Better: Captivate Your Customer to Win in a Crowded Market
You have a choice: either have the biggest budget, or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all. By combining science with branding principles, she unlocked the formula for fascination and, once you can identify the patterns, you can make any message more memorable. In this keynote, based on her 2016 New York Times bestseller Fascinate: How to Make Your Brand Impossible to Resist, Sally reveals the formula for fascinating anyone.
- Understand why others perceive you and your brand a certain way
- Develop a clear understanding of why people want to work with you
- Identify the perfect words to introduce and promote yourself authentically
- Cultivate confidence in your natural competitive advantages
- Increase your value to a prospect by communicating your greatest professional assets * Prove how you are different than others competing for the job
Entrepreneurs, Business Owners, Franchisees, Multi-Level Marketing Organizations, Advertising, Marketing, Branding Professionals
The Fascination Factor: Authentically Communicate Who You Are at Your Best
Most personal branding techniques give generic tips about how to make a good first impression. Yet, the whole point is to stand out and rise above the competition with your authentic traits. Avoid following one- size-fits-all techniques or else you just blend in with everyone else. David Ogilvy, one of the smartest branding minds in history, said this: “Tell the truth, but make the truth fascinating.” When you know the truth of who you are at your best, you can be both authentic and fascinating. Your customers and co- workers don’t want the plastic version of you. Nobody wants to talk with a fake cardboard cut-out. Your personal brand is NOT the same thing as your marketing or resume. It’s not your business card, or your blog, or the color of your website. Are you focusing so much on the other person (your customer, your client, your manager) that you’re losing your you-ness? Don’t focus so much on what you think someone else wants, that you lose who you actually are. Identify who you are at your best and the advantages that highlight your greatest value. Build your brand around those core qualities and you’ll never feel like a manufactured persona. Everything falls into place when you have a clear focal point for your communication. You can stop struggling and start doing more of what you’re already doing right.
- Identify your top two unique personality advantages and archetype * Distinguish how you’re most likely to add value
- Develop a clear focal point for all of your communication
- Introduce yourself authentically with confidence
- Craft the perfect words to prepare for crucial interactions * Influence people to listen and take action
Sales, Entrepreneurs, Associations, General Public
Fortune Growth Summit, CEO Gazelles, Author of Mastering the Rockefeller Habits
“The groundbreaking Fascinate personality test literally had our room of 500 executives standing up from their chairs to get every detail.”
Best-selling author, Sales Bible
“Her information is concise, her communication is direct, and her humor is off the charts, and her ability to connect with the audience is 110%. Hire Sally Hogshead now. Sally is the most fascinating woman on the planet.”
VP, Wall Street Journal
“Outstanding… Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.”
Global CEO, Performics
“The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting based on the client’s personality. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
“Sally’s fresh approach to brand building and creating excitement about our brands stimulated a lot of us to re-think our approach to brand building and marketing our concepts. Highly recommend Sally for your next conference.”
Founder, President CEG Worldwide
“Sally deeply resonated with our financial advisors, and will definitely help them better understand how they can be even more effective in differentiating themselves—and be more fascinating—in today’s crowded marketplace.”
Corporate VP, New York Life Insurance Company
“Sally’s enthusiasm, unbounded energy, and most importantly, her obvious grasp of the audience’s key marketing challenges added immeasurably to her impact and allowed me to take away too many action items to implement all at one time within my Fortune 100 company. Her presentation alone made the entire 3-day conference a smashing success.”
“It was a great event and Sally was terrific and really easy to work with. I never saw our senior leaders so engaged at an event. A few people told us it was the best event ever.”
“Sally Hogshead is a rock star… one of the best speakers I have ever witnessed.”
Editor-In-Chief, Inc. Magazine
“Sally gave a show-stopping performance at the Inc. Leadership Forum.”
Word of Mouth Marketing Association
“Sally delivered a dynamic and engaging keynote that kicked off the Word of Mouth Marketing Summit and kept attendees buzzing throughout the conference.”
New York Times bestselling author, Trust Works
“Sally Hogshead is a force to be reckoned with… an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she’s done. She’s worth your time and money, no question.”
“I think Sally Hogshead is one of the best speakers we have ever engaged at Womenetics. Her research and approach is very unique and very interesting. She has huge energy, is very personable, and connects immediately with everyone in the room. ”
CEO, Six Month Smiles, LLC
“Sally’s authenticity and passion as a person and subject matter expert made her the highlight of our conference. Our providers have traditionally focused on being better, and learned that being different is the key to fascinating their patients! Our brand is full of passion and changes people’s lives. Sally’s message motived our team to share our passion with our providers and patients all over the world.
Thank you for being so truly captivating and fascinating!”
President, Chairman & Founder ActionCOACH
“The Fascination Advantage Assessment is a powerful tool for businesspeople and salespeople to sit down and say, THIS is my on-point message… how to fascinate people in communication we have, every single time. Being the most fascinating for what you do, and do well, helps people stand out dramatically in the market place. Be the most fascinating, rather than the loudest or the biggest.”
Chief Optimism Officer, Senior Vice President and Head of Strategic Communications
“You’ve made a lasting impression on me and 100s of folks here at Lincoln. It’s been six months since our meeting and people are still talking about their styles, their triggers and referencing insights from their reports. You have made a lasting impression on our effectiveness.”
Global Meeting Manager, Polycom, Inc.
“I was moved to tears, along with every other person I talked to about it… I can honestly say she is now the speaker I have connected the most with over my entire career”
Woman Who Lead™ Summit
“The attendee analytics from Sally’s presentation was eye opening. Our audience’s primary communication mode, is completely different from what we thought. Months after the event our female attendees are still raving about her presentation. She was the perfect speaker to have a major impact on our top female executives.”