Speaker – Trainer – Corporate Consultant – Best Selling Author
Scott Deming draws on over thirty years of real, in the trenches, corporate life. He is a highly respected and sought after speaker on the topics of sales, branding, business and leadership. His business acumen is broad and deep and his presentations are high energy, on point, relevant and truly effective. Deming has held many board positions, been involved in corporate and non-profit start-ups and has created and managed some of the most successful national marketing and sales programs in his clients’ industries.
After over twenty years of taking care of business in the boardrooms and conference rooms with CEOs, COOs, CFOs, management, and staff, he took his depth and breadth of experience and packaged it into the most dynamic and effective keynote and training programs ever. Scott sends his attendees away not only excited to make a change, but armed with the tools to do so.
Deming has spoken across the globe for companies such as AT&T, The U.S. Treasury, Price Waterhouse Coopers, McDonald’s of Eastern Europe, General Motors, Royal Carribean, Verizon Wireless, 3M, Chipotle, Frito-Lay, AstraZeneca, United Technologies, Mutua of Omaha and so many, many more!
As one national publication wrote: “Scott Deming’s leadership and customer service processes are more like the ten moral principles for great business practice and success!”
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Emotional Branding and The Ultimate Customer Experience
Emotional Branding and Ultimate Customer Experience
“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.
Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”
A few highlights from the “Ultimate Customer Experience Process” include:
Who Are You? What do you do? What do you sell? Are you in the product and service business serving people, or are you in the people business offering the most unique, one-of-a-kind personal and professional solution? Do you sell stuff, or do you sell something much more meaningful? You will soon discover the truth!Creating a Cult Brand and a Cult Community. Learn how to connect with your customers at a whole new level, how to meet their emotional needs and how to literally change customer behavior. You are on your way to becoming irreplaceable in the minds of your customers!Emotion Sells, Not Features and Benefits. Over 90% of every decision and every purchase we make is based on emotion. Learn the real process for communicating on an emotional, authentic and transparent level. Empathy – The Secret to Life! By simply putting yourself in your customer’s shoes, you will immediately change your offering and how you offer it. Learn how to make every interaction and transaction a sincerely meaningful one!
Scott Deming is a seasoned communications and marketing professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. Now, he transcends the traditional “Brand Building” concept to a unique and unexpected level with the highly popular “Creating the Ultimate Customer Experience” presentation.
Powered by Purpose Leadership
Leadership Keynote – Powered by Purpose
A Guide to Unique and Effective Leadership
Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website. Very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.
In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he challenges you and every attendee to “understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose”. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas.
Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.
During his presentation, Scott will help you:
- Define your values
- Understand where those values came from
- Understand the difference between functional purpose and mission purpose
- Understand the importance of staying true to your values in the face of temptation or profit
- Recognize employees and colleagues who’s values are either aligned with your values or out of alignment
Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders.
Scott did an outstanding job presenting his vision for Customer Experience as the foundation for effective Branding at our International Dealer Conference in January ‘ 16. Not only did several guests tell me directly that Scott was among the best speakers they’d heard, but >95% of our group gave him a Good or Excellent rating in or post-event survey. Scott’s success comes not only from his messages, which clearly articulate a unique point of view, but also from his preparation and commitment to connect with the group. As an example, he invited us to hear him speak, during our consideration process, then made himself available to meet with our Planning Team, after we contracted, to ensure that he had a good understanding of our business, the audience and our objectives. He nailed it.
Scott brought energy, enthusiasm and meaningful insights to our group. Certainly, we’ll stay connected with Scott and I would highly recommend him to other organizations looking for a powerful presentation on Customer Experience and Branding.
-Patrick J. Williams
Sr. Director, Marketing
The Jacuzzi Group
– Sr. Director, Marketing, The Jacuzzi Group
“I want to thank you for the impact you have had on both our company and me personally. You are a very talented motivational speaker, but more importantly, the content of what you teach and share with your audiences and clients is intellectually challenging and life changing. In a world where cost and price is perceived to be all that matters, you have shown us the intrinsic value of placing our primary focus on the customer experience. Learning about the complexities and nuances of emotional branding has been an incredible journey for me over the years, and I greatly appreciate your flexibility and availability in walking with us on this journey, helping us along the way.”
Vice President & General Manager
Advanced Distributor Products
– Vice President and General Manager, Advanced Distributor Products
- VIDEO Scott Deming Capabilities and Presentation Video
- VIDEO Keynote for Delta Airlines
- VIDEO Leadership Keynote for True Value
- VIDEO Keynote for Idealease
- VIDEO Customer Experience Keynote for True Value
- VIDEO Keynote for Window World
- VIDEO Brief Promotional Video
- PHOTO Scott Deming
- PHOTO Scott Deming
- PHOTO Scott Deming
- JACKET Powered by Purpose book cover
- JACKET The Brand Who Cried Wolf book cover