Shari Storm spent 16 years as an executive at Verity Credit Union, where she oversaw marketing, sales, IT and investment services. Verity was named an innovator of the decade by Net.Banker in 2009. Shari’s favorite projects included Verity’s social media endeavors, the popular Verity Mom campaign and the amazingly successful financial counseling program.
Her book, Motherhood is the New MBA: Using Your Parenting Skills to be a Better Boss, was published by St. Martin’s Press in 2009. It has been featured in Redbook, Time Magazine, Martha Stewart’s radio program as well as the Costco Connection. With almost 7,000 copies sold in North America, it has been translated and published in China and was purchased for publication in Brazil.
She speaks around the country on a variety of topics. You can also see her TEDx talk at the TEDxBellevue site.
Shari lives near Seattle with her movie-making husband, three young daughters and a dog named Normandy.
Young Professionals Guide to Business Success
Success in business often depends on your ability to move others. Whether its persuading a peer, convincing a boss, or motivating a customer, we all benefit from being better at managing relationships. Learn three easy steps for growing into leadership.
Capturing the Most Powerful Market: MOMS
Moms control 85% of all household spending. Moms hold the biggest influence on what brands their children will use as adults. Moms have strong online networks and rely on referrals from other moms. Make a mom happy and you’ve got the whole family plus all of her friends as new members.
What is your company doing to capture this crucial market segment? Learn from case studies how to harness the power of the mom market.
Learn how one credit union lowered the average age of their new member by targeting the most influential person in banking decisions – the mother of the household.
Be a Better Boss
When it comes to business leadership, we’ve heard the sports analogies and we’ve heard the war analogies. Shari Storm takes a metaphor that is more relatable to many people – family – and applies it to management.
By using simple concepts like hold the line on tantrums and count to three before giving a time out, Shari frames business advice in a way that is easy to understand and enjoyable to hear.
— How to manage employees through times of change.
— How to motivate others to get things done.
— How to ensure your staff are good ambassadors for your company; online and in real life.