Shawna Suckow is a refreshingly unique presenter who shares new insights into the world of consumer behavior. There’s never been a bigger shift in how we buy, and the need for retailers, service providers, and B2B salespeople to adapt is immediate.
For many industries, these next few years are what she calls their Blockbuster Moment – similar to that point in time where Blockbuster Video faced a fork in the road – that critical time when they still had a choice to adapt.
Shawna is obsessed with helping organizations uncover the latest trends in customer perspectives. She reveals up-to-the-minute customer perspectives that impact how companies need to evolve their strategies in both sales and marketing.
Using humor and candor, she shakes up the business-as-usual mindset, and presents a revealing perspective on the future of retail, B2B, and anyone who wants more customers. Shawna offers participants ideas and tools that are immediately and easily adoptable, to dramatically impact their success. She also shares straightforward insights into the future, if they keep doing business as usual.
Her presentations have real take-away value that will help organizations:
- Rethink the typical sales & marketing approach
- Harness the innovative mindset of a startup
- Adapt to the swifty changing preferences of their ideal customers
- Recession-proof their operations
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80% of traditional retail, service, and B2B organizations will go extinct in the next 10 years. Don’t be traditional, be exceptional.
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What do you want your clients, your sales & marketing teams, or your association members to be able to do differently once they leave your meeting? Shawna empowers them to grab onto the future and masterfully adapt to what’s coming. Disruption is the name of the game when it comes to consumer behavior. The shifts are huge and impacting all industries, and nothing will return to “normal” again.
Sessions so engaging, participants actually put their devices away! Shawna helps audiences understand todays evolving customer, and the global trends and cultural shifts that are changing how they buy. She helps businesses understand coming trends so they can innovate rather than react.
Her style has been described as relatable, authentic, insightful and a fun delivery of serious facts (which also makes her a great emcee!).
Today’s audiences crave real solutions to address their frustrations and empower their goals. The world is evolving so rapidly, technology is barreling forward faster than most can keep up, and we live in a culture where customers are ignoring salespeople and distrusting businesses like never before. Shawna’s sessions will help attendees embrace current and future disruptions, and see them as the real opportunities they are.
Shawna is known as The Buyer Insider, because she’s the only Sales Speaker telling it like it is from a customer perspective. She brings 20+ years of experience combined with extensive research into consumer behavior. She discusses the rapidly changing consumer culture, the impact of technology (for tech lovers and the tech-hesitant), and how businesses can leverage current trends to be more successful.
The bottom line is this: Shawna can help your audience break through the noise, leverage the latest strategies and face disruption head-on.
If you’re looking for a memorable, engaging speaker that will get participants connecting and collaborating, hire Shawna. Her sessions have been voted “Session of the Year,” and garnered near-perfect scores at most events (really!). Most of all, she’ll get your participants of all experience levels to interact and create their own outcomes. She doesn’t do ‘boring’! If your audience wants more than a talking head – someone who will capture and hold their attention, choose Shawna.
A little about Shawna:
She was a million-dollar B2B buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 2,500 members across North America. she began studying B2B and B2C consumer behavior in earnest in 2009, and speaking to audiences of salespeople, marketers and retailers who were frustrated with the shifting marketplace and the influences of technology. She’s written three books, two of which have become best-sellers (can’t win ’em all!).
What she’s proud of: She’s now spoken on 5 continents in 16 countries, helping audiences to understand the ever-evolving customer landscape. Honors include being named to the Global Top 100 Women Business & Tech Speakers, Planners’ Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!).
Three memorable things about Shawna: She played in the World Series of Poker Main Event in 2015. She’s so good at parallel parking, she should get a trophy. Due to a freak badminton injury, she now wears one contact lens.
When She’s not on the road: She’s back in Minnesota fighting off snow or gigantic mosquitoes (a.k.a. our two seasons). She lives with her husband (a weekend Elvis Impersonator), two unimpressed teenagers, and her goofy golden retriever named Henry Jones, Jr.
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Topics
Trend Watch 2020: What’s Here, What’s Next, and What’s Possible
KEYNOTE or BREAKOUT
These are great times to be in business, but keeping on top of trends is more of a challenge than ever. Technology constantly evolves, consumer behavior continuously confounds, and there’s disruption from sectors we used to think were unshakeable.
Blockchain. Artificial Intelligence. The Amazon Effect. The Uber Effect. Digital Marketing. Industry Disruption. Startups. Market Shifts. Political Upheaval.
Join Shawna as she shares her latest findings on the major and minor shifts that are already here, the trends we can expect next, and the potential disruptors that are possible in coming years – from the amazing to the unbelievable. She’ll then outline how it all can impact your industry so you can prepare rather than react. We’ll close with an interactive discussion on what YOU see happening next in your industry and beyond.
TAKEAWAYS:
- Learn about the newest trends and disruptors that will impact your company in the next year, so you can strategize rather than struggle or play catch-up with new developments.
- Got Millennials? Discover how to attract-and keep-them as customers.
- Discover a massive shift coming in the labor force (it’s not what you think!), that will impact many industries.
- Learn how cultural shifts are impacting how businesses of all sizes must market and sell in the future.
NOTE: Shawna customizes her presentation to the expertise level of the audience, the needs of the industries represented, and the goals of the meeting host.
Don’t Become Extinct! Join the Sales & Marketing Evolution
Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and are particularly different than they were just a few years ago. Following the recession, both B2B and B2C customers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?
Join Shawna as she highlights the latest trends and disruptions, and gives a sneak peek on what’s coming next. She’ll then outline how it all can impact your industry so you can prepare rather than react.
KEYNOTE or BREAKOUT
TAKEAWAYS:
This session will position you better for the immediate future, as well as prepare you for coming shifts.
You’ll learn new ways to use old tools that will save you lots of time and frustration.
Discover actionable strategies that will help you prospect better, sell easier, get more referrals, and ultimately drive more revenue in 2019 and beyond!
Learn from the latest buyer research what marketing actually works today to get their attention, build credibility, and establish trust (it’s not what you think!).
Discover the six things that will keep you relevant well into the future (when 80% of traditional salespeople will go extinct!).
Overload! How to Stand Out and be More Memorable in Today’s Overly-Marketed Marketplace
DESCRIPTION:
There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get customers to focus on their product or service.
As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and grown intolerant with interruption marketing.
How can you break through this cluttered marketing landscape to get the attention of your desired audience? Join Shawna in this eye-opening session that will leave you will fresh ideas to address your marketing challenges.
PARTICIPANT OUTCOMES:
- Experience several real case studies from brands that created successful marketing campaigns on all types of budgets
- Discover what is working today to gain attention on social media and in print
- Learn what’s NOT working, so you can re-purpose valuable resources more effectively
Trend Watch: The Future of Buyer Behavior
There’s one constant in in buyer behavior: change! Keeping on top of what buyers want is more of a challenge than ever. Technology constantly evolves, buying habits continuously confound, and frustration is commonplace with sales and marketing teams trying to stay relevant.
Whether you’re a large or small company, customer acquisition and retention is key. Join Shawna as she shares her latest findings on the major and minor shifts in B2B and B2C consumer behavior that will impact your business in the years ahead. Her insights will help you empower your teams to have their best year ever.
Breaking Through the Noise: How to Market to Today’s Consumers
DESCRIPTION:
There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for marketing departments trying to get consumer to pay attention to their brand.
As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and grown intolerant with interruption marketing.
How can you break through this cluttered marketing landscape to get the attention of your desired audience? Join Shawna Suckow, CMP, in this eye-opening session that will leave you will fresh ideas to address the new marketing landscape. She was a multi-million-dollar B2B buyer for over 20 years. Today, she studies both consumer and buyer behavior to uncover the latest trends, which she has shared with organizations on five continents.
PARTICIPANT OUTCOMES:
• Learn the five new consumer realities driving behavior change
• Discover the five ways your marketing department can pivot to deliver different messaging that gets attention and drives action
• Learn what’s NOT working, so you can re-purpose valuable resources more effectively
Testimonials
You came through with the highest rankings in our recorded history, plus got called out several times as a highlight in open ended questions. Congratulations and thanks.
– Marketing, Art Guild, Inc.
Your session was like Oprah’s Favorite Things! The planners were going nuts!
– National Sales Director, Disney
I just wanted to say thank you so much for speaking at the MPI CRV May program. We very much enjoyed your presentation – it ended the day on such a high note. Congrats on great feedback!
– Program Coordinator, UCONN
Thank you for once again being part of our conference in Niagara Falls. You have become a staple now for the Toronto Chapter each year. You brought something new to the table to share with the group and it was refreshing. Thank you for your support of our chapter and for coming back again each year.
– Chair of MPI Toronto Education Conference 2014, Metro Toronto Convention Centre
Thank you so much for presenting such excellent content to the South Florida Chapter. Our members really learned from the program, and it scored a satisfaction rating of 4.94 out of 5!
– Incoming Chapter President 2015-16, MPI South Florida
Once again, thank you soooo much for coming out to Pasadena for our intimate program last night. Your informative, interactive and audience participatory presentation last night was very refreshing and educational & most welcomed!!! It was our great pleasure to have you with us finally, and we hope to have you back with us for other programs & events including our annual EdCon.
– Board Member, PCMA Southwest & Pacific Chapter
You always knock it out of the ballpark… AGAIN! Love love your session!
– Associate Director of Sales, MGM Resorts
Having seen Shawna’s sessions before, I knew they would be richly packed with relevant thoughts and connections. What I didn’t realize is that I would continue to learn new things every time! Shawna works hard to understand her audience and present ideas that will resonate with their particular perspectives.
– Director of Global Sales, DMC Network
I just wanted to take a second to thank you again. Our post-event polling specifically reports that your presentation was far and above the best received we have ever had and have certainly set an outstanding new standard! Thanks, now I have to try and top that!!!!
– Executive Event Producer, Art Guild, Inc.
There’s so many times I go to an event, a seminar, or a national convention, and wonder, ‘where are my nuggets of information??’ Sales speakers are stuck in the stone age, they’re not changing with the times. My clients are changing, but they’re not changing. So there was a LOT of information that you gave where I was like, ‘yes, yes, yes, yes!’ I feel like you understand what’s going on.
– Owner, Our DJ Rocks