A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! A corporate branding veteran and accomplished entrepreneur, William is the founder and CEO of Reach, the global leader in personal branding with representatives in 45 countries and products that have been used by a million+ people. William is a personal branding pioneer with more longevity than anyone in the field and has been credited with turning the concept of personal branding into a global industry.
William believes that business is a truly human endeavor and has seen first-hand how personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He’s passionate about helping global brands and associations engage and activate their talent through the power of personal branding and social media. American Express, British Telecom, Gucci, IBM, J&J, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave his high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations.
As a thought-leader on the topics of personal branding and social media, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications, including Time, Fast Company, the Wall Street Journal and Entrepreneur. William is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes. He holds a Master’s degree in Education.
William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.
In Page Speaker Search
Personal Branding for Executives
Personal branding is increasingly recognized as a must-have skill for every leader. It provides the sense of stability, empowerment, value-creation and recognition leaders need to succeed in today’s increasingly dynamic marketplace. Personal branding is about being yourself – your best self – in support of your career, your team and your organization. William has been leading the personal branding industry longer than anyone else; and he shares what he has learned in this highly interactive and actionable presentation. He takes you through his proven, three-step personal branding process so you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees, leaders and emerging leaders. It enables them to increase their confidence and use their innate strengths to build strong and enduring relationships. It’s also perfect for business owners who must build their brands so that they can stand out from the competition and engage their ideal clients.
Build Your Brand in Bits and Bytes™ — Social Media Branding
Today, if you don’t show up in Google, you don’t exist. Building your personal brand on the web is not only important to career success, it’s critical to being able to do your job, lead your team and support your company. In this presentation, William explains the social branding phenomenon and provides the roadmap for building a powerful online presence – taking advantage of all the social media tools available. Having a virtual brand that reinforces and extends your real-world brand. It helps you do your job better. William shows you how easy it is to use LinkedIn, Facebook, Twitter, YouTube, Blogs and other social media to grow your brand and increase the value you deliver to your employer. He takes the mystery out of social networking and shares his secrets for the easiest and most effective ways to build your brand in bits and bytes. The result: You gain competitive advantage, grow your network, expand your leadership presence and increase your influence.
For the absolute best development opportunity with the world’s foremost expert in personal branding, contact William Arruda. Our expectations were high; and he exceeded them on every level!
– Executive Vice President, Weber Shandwick Worldwide
William is passionate about the role leaders play in engaging their teams and building strong brands. His fascinating and thought provoking presentation had participants on the edge of their seats during our CEO Leadership Forum in London.
– Managing Director, Golin/Harris
When it comes to personal branding, William Arruda is the real deal. His high-energy style really set the tone for our McDonalds Hispanic Employees leaders conference.
– Director Global Diversity and Inclusion, McDonalds
William’s keynote to our global business partners in Paris exceeded our very high expectations. His passion is contagious, his style is engaging and his material is valuable. He set a new standard for our programs. If you have not experienced William in action, you must!
– VP Global Partner Marketing, Cisco
- VIDEO Personal Branding Guru, William Arruda
- VIDEO The History of Personal Branding
- VIDEO Social Media and Social Branding
- PHOTO William Arruda Personal Branding Union Square Lifetime TV
- PHOTO william arruda headshot
- PHOTO William Arruda Black and White Headshot
- PHOTO Ditch. Dare. Do! 3D Personal Branding for Executives
- PHOTO William_Arruda Speaking Rome